What Goes into the Web Design Process for Ecommerce and SEO
Putting up an ecommerce site isn’t an easy task. You can’t have it at a snap of your finger. There’s a lot of things to consider in creating a website that’s responsive to your target audience and representative of your brand and image. A company that wants to expand its reach must have the patience to work with a savvy ecommerce web design agency to ensure that they realize its vision. They shouldn’t settle for a page that will not perform, affecting their conversion rate and overall sales performance.
Any company seeking to leave a great first impression with its target audience needs to work alongside a company that understands its needs. A local company, such as an SEO Phoenix firm with a lot of experience and positive feedback, will help your company get a leg up against the competition. Not only will these agencies know where you’re coming from as a business, but they’ll also know how to relate with your audience. It’ll make your decision to put up a website much easier.
What goes into the web design process for ecommerce and SEO? Let’s find out how the experts do it.
Analysis
Different businesses require a different approach. There’s no one-size-fits-all format that will ensure success in the digital platform. Each company must first start with a business plan analysis to ensure its goals and priorities are straight. Then comes the planning process about the layout, the color scheme, the logo design, and other similar considerations. That’s a lot of things to do, and it’s pretty exhaustive.
Scope definition
After you finish with the preliminaries, an ecommerce site will have to identify the scope of the webpage. Next, you’ll determine the page’s features, the timeline for building, testing, revisions, and launching. Your company must have these considerations down pat before anything else happens.
Creating the sitemap and wireframe
The team will then move on to the site mapping and wireframe process. They’ll define how the page will look, including the content and other features. This is the phase when the ideas will begin to coalesce into reality. The ecommerce company will have its first look at how the page will look when laid out. This process will also pave the way for revisions in the page design.
Content and aesthetic creation
Once the team settles on the layout, then comes the fun part. Content creation is one of the critical phases in the process. This is when the team will start fleshing out the page with adequate and appropriate content. They’ll seek to establish the page’s aesthetics, feel, and appearance. The phase will also see them layout the content to make it more engaging. Several technical modifications and adjustments concerning page performance will also occur during this part of the process. Finally, the team must secure the content and tweak the elements to ensure a good experience and impression.
Beta testing
Once the page gets laid out to the clients’ satisfaction, it’s now time to test how it on a group of people to find out if the page works. The team will collect feedback from the beta testing group regarding a variety of concerns. They’ll primarily look for feedback on the navigation, aesthetics, page loading speed, and overall page experience. The feedback they’ll receive will give them an idea of what to revise before the site launch.
Site launch
After handling the revisions based on the beta testing data, the site will be ready for launch. The teams working on the site will now have the opportunity to showcase the finished product for the target audience. However, once the site gets launched, it’s not the end of the process as the cycle repeats.
Takeaway
Putting up a site isn’t an easy job. There will be a lot of considerations and steps to perform before your company can launch a decent page that’s responsive to the needs of the target audience. It’s a long process, but it’s worth it once you see the result.